Goki
The toy brand "Goki-nature" meets consumer demand for non-hazardous and untreated wooden toys. The brand of the toy manufacturer Gollnest & Kiesel has now received the German Brand Award for successful brand management. The initiator of the competition for groundbreaking brand makers is the German Design Council. The recipients are innovative brands, consistent brand management and sustainable brand communication. "goki-nature" has been honoured as a "Winner".
"The series "Goki-nature" takes account of the consumer desire for untreated wooden toys," says Melina Koll, product developer at Gollnest & Kiesel. Last year, a wheel loader from the "Goki-nature" family received the German Design Award. In 2013, 200 Building Blocks were named toy of the year in the category "For artists and architects", for which the Goki-nature toy received the coveted audience award "the Golden Rocking Horse" from the magazine Familie & Co.
The German Brand Award is organised with the German Design Council, which was established in 1953 by the German Bundestag and endowed by the Federation of German Industry. "The German Brand Award is the first competition to cover all the disciplines of modern brand management and thus adequately take account of the complexity of brand management and the vital role of the brand for a company's success," explains Andrej Kupetz, General Manager of the German Design Council.
Goki is the brand for traditional toys with child-oriented play value and loving, functional design in contemporary colours. Goki-nature uses natural, simply designed wooden toys from local forests. It combines the high demands of parents for safe and highly educational toys with corporate responsibility for safety and environmental protection. Every year, Goki donates a new public forest to Germany's least wooded federal state, Schleswig-Holstein.
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